Here are some common reasons why:
Buyer-focused fintech websites
Inspire trust.
Keep up with change.
The fintech industry has moved forward, and so has your business. It’s time for your website to reflect that.
Who's this for?
The brand people see
doesn't quite match the
actual business anymore
The market
has shifted
A GTM motion for clients in a different region, a project or financing round for new investors or partners.
The industry has changed
Sometimes we can sound outdated just by saying the same thing when the challenges and the tech stack now look so different.
Your business
has grown
This could be a new product direction, new leadership, or just a more mature brand still telling the old story.
How it works
The work starts where your business and your market meet.
Your fintech company doesn't exist in a vacuum. A solid online presence clarifies how your business fits into the market you operate in.
Mindful Motif and Peel Product Marketing bring these perspectives into the same conversation, looking at what your business knows, what it needs to communicate, and how that message will be understood by the people it needs to reach. From there, we establish the direction for what comes next.
OUR 5-PHASE PROCESS
What to expect when we work together to refresh your website.
We establish what has changed, what the business needs to become, and what your buyers need to understand. From there, strategy, messaging, copy, design, and website development build from the same foundation.
Phase 01
Strategic Foundations
We bring business vision, brand, marketing goals, and audience understanding into one shared strategic foundation.
Phase 02
Buyer Validation
We test strategic assumptions through research and direct conversations with your best-fit buyers.
Phase 03
Content Strategy Map
We define the site's structure, content hierarchy, and narrative, establishing how the story unfolds across each page.
Phase 04
Copy, Design & Dev
We develop the copy and custom website design from the same strategy, then build the agreed experience in WordPress.
Phase 05
Handoff & Support
We prepare the finished website and supporting documentation, help your team get ready to use it, and support the transition to launch.
Two areas of expertise. One cohesive website.
Mindful Motif
Design strategy for the business, brand, and digital experience.
Peel Product Marketing
Buyer research and customer-led messaging grounded in conversations with your best-fit buyers.
We've worked with companies from A-round fintech startups to Fortune 500 corporations, and we've seen how much stronger strategic assets become when they’re built on solid foundations.
Limited time Offer
Buyer-focused WordPress website for fintech companies
Starting at
$9,700
Flat fee for a WordPress website (up to 5 pages), including design, messaging, and the strategic foundation it's built on.
Strategic Design Foundations
Buyer Research & Validation
Core Positioning & Full-Page Copy
Scalable WordPress Architecture
Rationale, Guides & Handoff Training
Answering Your What-Ifs
Frequently Asked Questions
What does ‘buyer-focused’ mean?
Buyer-focused means that while many companies build websites by first focusing on what products or services their business offers, we look at it differently: What value does your business provide AND how does that fit in with what the market needs? Our starting point is the intersection between those two things.
How do you know what buyers want?
We believe that the ideal way to find out your customers' mindset is to speak to them. We have two decades of interviewing experience, and implement our customer insights process to ensure your online presence meets buyers where they're at. At the same time, we recognize that sometimes customer interviews may not be the most practical solution for every company. In those cases, we work with each business to determine alternative ways to get inside the buyer’s head – and reflect the buyer needs and challenges on your website.
What is Peel Product Marketing?
Peel Product Marketing is a B2B messaging consultancy for fintech and health tech companies that maps out the customer’s voice and the company’s narrative to tell the story that clicks with best-fit buyers – because it comes from real-life customers. Peel is run by messaging strategist Shoshana Kordova, a 3x founding product marketer with 20 years of experience in B2B tech marketing and journalism.
What is Mindful Motif?
Mindful Motif is a design strategy consultancy working across business strategy, brand, marketing, and digital experience. We work with change makers to help them understand how their business is changing and what that means for how they communicate and present themselves to the people they want to reach.
