It’s not just a design issue. Or a content issue. Or a tech issue.
It’s a clarity issue and it’s holding your team back from making confident decisions.
Homepage Clarity in 7 Days
A focused strategy sprint built for marketing leaders, that aligns your team on your homepage’s content focus, structure, and conversion path.
What’s Really Holding Your Homepage Back?
The Real Problem? Clarity
Many Options, Little Direction
Marketing, leadership, product, and design all see the homepage differently, and no one’s quite sure who gets to decide.
Undefined Goals
Who’s this page really for? What should it do? When the strategy’s unclear, everything else stalls.
Misaligned Priorities
When the homepage lacks clarity, everything else on your site, along with your team, starts to follow suit.
No Actionable Next Steps
You’re stuck between redesigning, rewriting, or just hoping for better results. And no one wants to commit to the wrong move.
The Homepage Clarity Sprint
One Week. Focused. Foundational.
A 7-day strategy sprint built to bring structure, alignment, and clear direction to the most important page on your site.
Team-wide alignment
Break through conflicting opinions with a shared understanding of purpose, audience, and goals.
Clarity on what matters most
Decide what your homepage is really for and what content belongs front and center.
Faster decision-making
Know what to say yes to and what to cut, with a clear strategic lens.
A smarter path to redesign
Stop guessing what’s broken or jumping straight to visual design. Start with structure, purpose, and flow.
Confidence to move forward
Walk away knowing how to brief your team, engage a partner, or execute in-house.
What You’ll Walk Away With
Tools to Move Forward
At the end of the Homepage Clarity Sprint you’ll walk away with a sharp, focused plan for your homepage, backed by clear decisions and team-wide alignment.
You won’t get endless documents or pretty slides.
You’ll get exactly what your team needs to move forward with confidence.
Team Alignment Brief
Your Foundation for Success
- Captures stakeholder goals and friction points
- Maps decision-making patterns
- Aligns on homepage purpose
Homepage Strategy Map
Your Strategic Roadmap
- Content hierarchy based on user and business needs
- Key messaging pillars
- Conversion pathways and CTA logic
Design Direction Snapshot
Your Visual Guide
- Visual layout guidance (not pixel-perfect, but clear)
- Direction for visual tone and structure
- Optional mockup add-on available
Strategic Rationale Deck
Your Decision Framework
- Explains the “why” behind every choice
- Makes internal buy-in easier
- Useful for briefing designers, devs, or execs
How the Sprint Works
One Week. Zero Guesswork.
The Homepage Clarity Sprint is designed to give you clarity, fast.
No endless workshops, you show up for a few focused moments. We handle the rest.
Here’s a day-by-day breakdown of the sprint:
Day 0
Setting the Stage:
Intake form & materials sent (light prep)
Intake form & materials sent (light prep)
Day 1-3
Discovery & Alignment:
Kickoff session (60–75 mins), stakeholder syncs (as needed) and synthesis
Kickoff session (60–75 mins), stakeholder syncs (as needed) and synthesis
Day 4-6
Strategy Creation:
Async follow-ups, strategy shaping, and design direction snapshot
Async follow-ups, strategy shaping, and design direction snapshot
Day 7
Sprint Wrap & Handoff:
Walkthrough session (live and recorded) and Homepage strategy handoff
Walkthrough session (live and recorded) and Homepage strategy handoff
Client Time Commitment: Roughly 3 to 5 hours total spread across the week.
Is This Right for You?
Built for Clarity Seekers
The Homepage Clarity Sprint was created for marketing leaders navigating change, especially when working across teams and in need to gain momentum.
If you’re here, chances are you’ve outgrown your current homepage.
Here’s how to know this offer is a fit:
You own the homepage or influence the decisions shaping it
You’re stuck between redesigning, rewriting, or reorganizing
Your team has different views on what the homepage should do
You need to move fast, but don’t want to skip strategy
You want clear, confident guidance before execution
You’ve tried improving the page before, but it never quite landed
Simple Pricing, Strategic Value
An Investment in Clarity
The Homepage Clarity Sprint is a focused strategy engagement, not a drawn-out consulting process or a hidden-cost retainer. You’ll know exactly what you're getting, how long it takes, and what it costs before anything begins.
You can request the Homepage Mockup Add-On at any time, before, during, or after the Homepage Clarity Sprint.
Homepage Clarity Sprint
$4,200flat fee
- Discovery + alignment workshop
- Strategic direction for homepage
- Team buy-in tools
- Final presentation and walkthrough
- 30-day check-in meeting
Book Your 7-Day Sprint
Note: We only take on 3 Sprints per month to ensure focus and quality.
Homepage Mockup Add-On
$900-$1,500
One custom homepage layout mockup, built to match your Strategy Map.
Request Your Homepage Clarity Sprint
7 Days. One Clear Direction.
Limited to three engagements per month to ensure the highest quality outcomes.
Key Sprint Questions Answered
Understand the Homepage Clarity Sprint
How long does the Homepage Clarity Sprint take?
The Sprint is designed to unfold over roughly 7 working days, but the timeline is flexible. It depends on your team's availability and level of engagement. We’re mindful of busy schedules and happy to adapt where needed.
Your total time commitment will typically be between 3 to 5 hours, depending on how many stakeholders are involved. Most of that time is spent in the kickoff and final walkthrough, with a few light-touch check-ins along the way. We’ll guide the process and keep momentum going, but prompt participation helps us deliver the clarity you're here for.
How much does the Homepage Clarity Sprint cost?
The Sprint is a flat $4,200. That includes the full 7-day process, strategy deliverables, and a walkthrough session. If you’d like a visual homepage mockup as well, the optional add-on ranges from $900 to $1,500 depending on complexity.
Who needs to attend the meetings / workshops?
At minimum, the person responsible for the homepage (usually Marketing) should be involved.
We recommend including one or two key voices from Product, Sales, or Leadership if homepage alignment is an issue. We’ll guide you on who to bring in and when, this isn’t a heavy lift.
What information or resources do I need to prepare for the Sprint?
Very little. We’ll send a short intake form before we begin. If you have existing materials like brand guidelines, audience personas, or previous homepage concepts, those are helpful, but not required.
Is there a design component attached to the Sprint?
Yes, but it's directional, not fully visual. We include a Design Direction Snapshot: a simplified layout sketch that shows structure and flow, not polished visuals. If you need a full mockup, we offer that as an add-on.
How do you ensure organizational buy-in during the process?
We include key stakeholders throughout the process which is designed to surface misalignment early and build consensus along the way. The Team Alignment Brief and Sprint Walkthrough are especially helpful for sharing strategy internally, creating clarity without friction.
Can you help us integrate the outcomes of the Sprint?
Absolutely. We can support your in-house team, brief your design or development partner, or step in ourselves through oversight or execution services. The strategy won’t be left hanging.
Do you write the final copy of the homepage?
No, but we give you a crystal-clear structure and direction that will guide your writing team, copywriter, or agency. If needed, we can recommend partners who specialize in brand copy.
Will the sprint improve our website's conversion rate?
Directly? No.
Indirectly? Most likely, yes.
The Sprint doesn't change your site. It gives you the clarity to make the right changes. Clearer structure, messaging, and CTAs often lead to stronger performance, but that depends on how the strategy is implemented.
What happens after the Homepage Clarity Sprint is delivered?
You’ll receive all the final deliverables in a shared folder, along with a walkthrough and recap.
We will also check in with you at the 30-day mark to see how things progressed, and if there's anything else we can help with. From there, you can move into execution with your team or partners, or continue working with us for oversight, design, or deeper strategy.
What ongoing support do you provide?
We offer flexible options depending on your needs.
You can bring us in for implementation oversight, strategic consulting, or a broader Strategic Design Blueprint. The Sprint is just the starting point. We’re here if and when you need us.
Ready to Get Started?
Let’s bring clarity to your digital homepage
